Delegating. It’s nothing new, but it’s still just as important as ever. So why do so many people struggle with it? Most people think they’re too busy to delegate, and will tell you it’s faster if they just take care of it themselves. But is that really true?
This issue is especially prevalent in the small business world. Many entrepreneurs are used to “being scrappy” and just doing whatever is necessary themselves.
While that’s great when you’re first starting out… what happens when you need to grow? Or you ARE ALREADY growing and your lack of delegation is creating a bottleneck in your business?
The best thing to do is to take a page out of the book of People More Successful Than You. A quick internet search will give you a long list of entrepreneurs who attribute their success in part to delegating. Here are three common reasons you should delegate, too.
Deciding what to do is as important as deciding what not to do.
Steve Jobs
Delegate To Grow Your Business
You’ve heard the phrase “work ON your business, not IN your business” so many times it makes your ears bleed. Well, it’s still true. If you’re stopping the real work of strategizing for your business in order to schedule more work or do work that could EASILY be done by someone else… you’re costing yourself money and stunting the growth of your business.
Delegate To Generate More Income
Which leads us to how delegating generates more income. Look, the reason you’re the founder, the owner, the CEO of your business is that you are the only one that can do what you do. There are plenty of things you can’t delegate about your work… so please for the love of your business DELEGATE THE OTHER STUFF. This will free up your time and minimize errors which will not only save you money, it will generate you money.
Not convinced? Let’s take a look at two scenarios:
Scenario one: you try to handle all of your emails yourself, but there are too many to keep up with and still have a life, therefore clients and leads start slipping through the cracks. End result? You appear flakey, loose credibility, and money.
Scenario two: you realize you CAN’T DO ALL THE THINGS and hire someone to help you with emails and scheduling, your clients are happy and your leads are followed up with right away. End result? You look awesome and on top of your game, which gives you more referrals, and your business grows as a result.
I don’t know about you, but the right answer is so glaringly obvious it hurts.
Delegate To Avoid Burnout
I’m going to make a wild guess and say that you didn’t become a business owner because you wanted to work 24/7. Is it easy to micromanage as an entrepreneur? YES. But does that mean you should? Every successful entrepreneur will give you an emphatic NO. The quickest way to burnout is to try and do everything yourself. The best way to avoid this is to build a team that can support you, your vision, and your business.
Can’t hire a team just yet? That’s ok! Take a look at why a virtual assistant should be your first hire. Drop a comment below to say what you’ll be delegating this week! (If you don’t write your goals down, will they even happen?)